Umutcan Atakan: Entrepreneur, not an employee.
I do not take jobs, I build companies. Alunah has been the roof for client work since 2021, and next to it run a building cleaning firm and a moving company, both with a partner. Whatever a client gets later has already run inside one of those businesses.
Why I build my own companies.
Anyone selling a method they never paid for themselves is selling a guess. I turn that around: every method runs inside a company of mine first, on my own invoice and at my own risk.
My own moving company started out as a website in January 2026. First moving date in March, and then in July 2026, its strongest month, 14,300 EUR in revenue from 6 jobs with no name recognition and no advertising budget. The same mechanics, meaning a page of its own for every service and every town plus a price calculator instead of a form, is what a client gets afterwards.
That is also why there is no guarantee of success on this page. What can be promised is the approach, never the outcome. What I can show are numbers out of systems I run myself and read myself.
/What came out of it.
Three numbers out of my own systems. None of them belongs to a client, and each one can be recalculated at its source.
- 3
- own businesses, run by me
- 14,300 EUR
- revenue in July 2026, strongest month
- 75,403
- impressions in 28 days, 20 domains I look after
The moving company is the youngest of the three and the one where the approach shows fastest. The impressions are the total across every domain that lands in my own dashboard each day. That total names no client, which is why it is the only visibility figure allowed on this page: whatever belongs to a client goes up only once they release it.
Order database and Search Console, as of 14 August 2026
/Four ventures of my own.
No employment, no stop-off at somebody else's company. Everything listed here I built myself or together with a partner.
Alunah
My digital agency in Braunschweig, from Lyraz through Aluraz to Alunah. The roof over all client work.
since 2021Umzugservice Braunschweig
Moving company with a partner. I build the website, the price calculator and the job dashboard, my partner does the trade.
since 2026Kali Clean
Building cleaning firm with a partner, Braunschweig and the surrounding region. A page of its own for every service and every location.
since 2026Fatma
My AI assistant, the one that takes over the paperwork. Not a product to buy, but the system that sorts my own mail.
since 2026/This is how I work.
Behind these four steps stands a clear stance on how a website has to be built, why most bring no inquiries and why I never touch a third-party builder. I have written it out in full.
- 01
Understand the process
Before I build anything, I look at the process that grates or leaves money on the table. Without that understanding, any technology is just expensive noise.
- 02
Build the system
Then I build the system that carries the process: website, automation, database, AI agent. Clean, fast, maintainable.
- 03
Measure
What is not measured cannot be improved. From the start I wire in the numbers that show whether the system really works.
- 04
Improve monthly
A system is never finished. I look at the numbers every month and keep adjusting, instead of delivering once and then disappearing.
/What I build with.
Four groups. All of it is in use inside at least one of my own businesses before it ever reaches a client project.
Web
Every page is written from zero in my own code. No page builder, no bought theme, nothing that breaks weekly.
- Next.js
- React
- TypeScript
- Tailwind CSS
SEO / GEO
Visible in classic search as well as in what the AI systems answer. Both get built together, never one after the other.
- Schema.org
- llms.txt
- Programmatic pages
- Search Console
AI / Automation
Work that disappears: read it, sort it, prepare it, lay it out ready. The sign-off stays with a human.
- Claude
- AI agents
- RAG systems
Knowledge
So a system remembers what was decided last month instead of asking from scratch every time.
- Obsidian knowledge systems
- Typed knowledge graph
I do not sell promises.
I show companies that run and numbers I read out myself. Whatever has not held up inside a business of mine is something I offer to nobody.
/Frequent questions.
What does Umutcan Atakan do?
I build technical systems that improve, automate and simplify processes. My focus areas are web design, SEO, GEO (Generative Engine Optimization), process automation and AI systems. Instead of advertising client references, I show my own companies and products that are live and work measurably: a moving company, SaaS platforms, portals and AI assistants.
Does Umutcan Atakan also work for clients?
Yes. Client projects run through my digital agency Alunah. Alunah is the roof for the commissioned work, while my own ventures are both a playground and the proof. That way I test every method on my own projects first, before I use it for a client.
What is GEO (Generative Engine Optimization)?
GEO makes a brand visible where AI systems like ChatGPT, Claude, Perplexity or Google AI give their answers. It takes a clean llms.txt, structured data per Schema.org and citable content with clear facts. Classic SEO brings rankings, GEO brings mentions in AI answers. I build both together.
Where is Umutcan Atakan based?
I work out of Braunschweig, Germany and handle projects across the whole country. Collaboration usually runs remotely, and on-site for regional projects.
What sets Umutcan Atakan apart from a classic agency?
I do not sell promises, I show results from my own companies. One example: my own moving company started out as a website in January 2026, had its first moving date in March and made 14,300 EUR in revenue from 6 jobs in July 2026, its strongest month, with no name recognition and no advertising budget. I build the systems myself, run them myself and read the numbers myself. That experience flows straight into every project.
Which technologies does Umutcan Atakan work with?
For websites I use Next.js, React and TypeScript, and for SEO and GEO my own tooling around schema, llms.txt and programmatic pages. I build automation and AI systems with Claude and my own AI agents, including RAG systems on top of Obsidian that store knowledge for good instead of forgetting it.
A process that grates? Let us talk about it.
First I look at what is eating time inside the business. What gets built after that follows from the answer, never from a package price.